SPEEDO推出新一代Fastskin
泳裝品牌Speedo公司推出了名為LZR Racer X的新一代Fastskin泳衣，號稱是“最具競爭力的競賽泳衣”也不為過。
該公司分析了自26個國家，超過330位專業泳者的生理和心理狀態，其中包括多項世界紀錄保持者Ryan Lochte及專家群。
該公司表示，Speedo的全球研發團隊Aqualab，請來了1,200泳者，利用3D掃描將身體數據導入資料庫。這個過程確定了此泳衣能提高身體肌肉在水中活動達到極速及靈敏度。
“最重要的觀點是收集運動員在水中的感覺，以及如何使他們能夠游得更快速。超過10,000小時研發的LZR Racer X，成為Speedo的最具爆發力且競爭力的泳衣”。
LZR Racer X使用了LZR Racer Compre X及LZR Racer PulseLite兩種布料製成。Compre X具有智慧伸展彈性技術，提供單向水平及垂直的伸展。而PulseLite是輕質耐用的布料，提供更大的活動自由度。
SPEEDO Launches the Fastskin LZR Racer X, the Newest Elite Racing Suit
With increased compression, greater support and improved comfort and sensitivity, the ‘Speedo Fastskin LZR Racer X’ enables swimmers to feel the water, feel the speed, and feel fastLOS ANGELES, Apr 15, 2015 (BUSINESS WIRE) -- SPEEDO USA, a division of PVH Corp. PVH, +0.52% today announced the release of the Fastskin LZR Racer X, the newest elite racing suit developed by the experts at the world’s leading swim brand and its world-renowned Aqualab research and development unit. Data from extensive 3D scanning and simulations, and testing by elite swimmers around the globe, played a key role in the development of the new LZR Racer X, which offers increased compression, greater support, maximum comfort, improved sensitivity and precise sizing.
The new Speedo Fastskin LZR Racer X features:
LZR Racer PulseLite, a light, powerful and durable fabric on the body of the suit that provides compression and support along with flexibility to allow upper torso movement during breathing and freedom of movement for the arms.
LZR Racer CompreX, a dual fabric construction used on the legs and glutes of the suit with smart-stretch technology, which only stretches vertically, for high compression and freedom of movement. This allows swimmers to bend and move their legs during their stroke while still creating compression for a hydrodynamic profile. With the increased vertical stretch, there is also greater flexibility in starts and turns and a spring off the blocks and wall.
Maximized support seam construction with a unique tape design and an identifiable ‘X’ shape on both the front and back of the suit. The support seams follow and enhance the link between the muscles of the upper and lower body and promote correct body position in the water. On the front of the suit, the tape is aligned to provide a light tension supporting the quads and to help promote the alignment of the kick. On the rear of the suit, the stability seam crosses at the back to connect the lower body muscles with the shoulder muscles to help maintain optimal body positioning.
Laser cut, flat straps on women’s suits give precise tension while allowing freedom of movement and the optimum balance between a secure but comfortable fit. Ab Activators, which are laser cut panels in the core liner of the women’s suit that increase sensory awareness and encourage activation of lower abdominals while promoting optimal body position – and a flat back – in the water.
“The new LZR Racer X swimsuits are a part of the customizable Speedo Fastskin Racing System and an exciting new offering for elite swimmers,” said Kate Wilton, senior director of merchandising and design at SPEEDO USA. “We spent a lot of time understanding a swimmer’s individual needs and worked closely with our athletes throughout the suit development process to ensure that the LZR Racer X would provide swimmers everything they need to feel their fastest.”
More than 330 elite swimmers and 20 swimming experts from 26 countries contributed to the creation of the new Speedo Fastskin LZR Racer X by wear testing the suit at various stages throughout the development process and sharing their feedback.
“I have been part of the Speedo family since I started swimming professionally and am proud to have taken part in the development of the Fastskin LZR Racer X suit,” said 12-time Olympic medalist Natalie Coughlin. “The LZR Racer X is really special. Speedo listened to our input to create the design and function, and I can say that this suit was truly designed by swimmers, for swimmers.”
The new Fastskin LZR Racer X is available in four silhouettes – an Open Back Kneeskin and Closed Back Kneeskin for Women, and a Jammer and a High Waisted Jammer for Men. LZR Racer X is the newest addition to the Speedo Fastskin Racing System, furthering its mission to provide the widest and best choice of swimwear and equipment designed for maximum speed and performance in the water.
“The Speedo Fastskin LZR Racer X looks fast and it feels fast,” said 11-time Olympic medalist Ryan Lochte. “It’s all about confidence before a race. When I’m wearing the LZR Racer X, I feel good and I know I will swim fast.”
The Speedo Fastskin LZR Racer X is 100% FINA approved, giving swimmers ultimate confidence in their swimwear choice. The suits retail at $479 for the Open Back Kneeskin and $489 for the Closed Back Kneeskin for women and $349 for the Jammer and $359 for the High Waisted Jammer for men at www.SpeedoUSA.com and are also available through authorized Speedo dealers.
About Speedo
Speedo is the world’s leading swimwear brand. The teams at Speedo are passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supporting swimming from the grassroots to the elite level. In the 1920’s Speedo made history with the Racerback, the world’s first non-wool suit. In 2008, Speedo redefined swimwear again with Fastskin LZR RACER, one of the fastest and most technologically advanced swimsuits ever created; 2011 saw Speedo unveil another world first with the Fastskin Racing System - a cap, goggle and suit designed to work together as one. Speedo is owned by Speedo Holdings B.V. and distributed in over 170 countries around the world; in North America and the Caribbean, Speedo is licensed exclusively to Warnaco Swimwear Inc., a wholly owned subsidiary of PVH Corp. To find out more, visit www.speedousa.com.
About PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Kors, Sean John, Chaps, Donald J. Trump Signature Collection and Ike Behar.
SOURCE: PVH Corp.
United Entertainment Group
Christine Thomas, 212-704-4505
Christine.Thomas@uegworldwide.com
Copyright Business Wire 2015
Original article page: MarketWatch
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