Under Armour高層離職，集團進行組織重組 | Former Dallas Mavs CEO Exits Under Armour

Under Armour高層離職，集團進行組織重組

機能性服裝品牌Under Armour全球體育用品部門總裁Terdema Ussery待不到兩個月就要離職，因此，Under Armour著手進行組織改組。

Under Armour於今（2015）年11月10日表示，公司重組旨在簡化了公司的策略與經營計畫。在集團最新的投資人大會上，Under Armour概述調整首席營運長（COO）在目前公司領導團隊中的特定營運權責計劃。Under Armour表示，供應鏈重組是過渡期的一部分。

因此，原Under Armour全球行銷部門執行副總裁Adam Peake被任命為產品類別管理部門執行副總裁，並將取代Ussery職位，而Ussery再也不是集團的一員。

Ussery今年7月任命為Under Armour全球體育用品部門總裁，於9月14日正式上任，推動品牌發展，是拓展集團內所有核心產品類別品牌的要樑。

其他職務安排包括原鞋類業務及創新部門總裁Kip Fulks，可能成為過渡期間新創角色─首席行銷長的人選。在Under Armour任職多年，他將繼續領導集團的策略計畫。

原首席商務長Henry Stafford除原有工作外，還將負責集團的鞋類業務及創新部門。此外，他也將在Peake的領導下，管理Under Armour新產品類別研發工作。

此外，原國際市場部門總裁Karl-Heinz Maurath則被任命為首席營收長，負責所有銷售管道的銷售工作，包括批發、零售店及電子商務。而他也有可能負責特定供應鏈的職務，特別是全球物流業務。

管理階層的職務調動，在首席財務長暨首席營運長Brad Dickeson宣布離職追求其他工作機會的一個月後開始，而Dickerson是具有11年機能性服飾工作經驗的專家。

Under Armour計劃於2018年前達成年營收雙倍成長至75億美元，最近並新增更精細的計畫內容，認為這樣有助於達成所擘畫的雄心壯志，包含Under Armour製作產品方式的改變。

新聞來源：台灣紡拓會

【相關文章】
》Under Armour預計，到2018年營收將翻一倍 | Under Armour aims to double revenue to $7.5 billion by 2018
》Under Armour持續成長，成為Nike最可怕的競爭對手 | Under Armour is swiftly becoming a viable competitor to Nike.
》Under Armour 進入電子運動時代 | Under Armour Turns Ambitions to Electronic Apparel, Monitoring Apps

---

Former Dallas Mavs CEO Exits Under Armour

There is an executive shakeup under way at Under Armour Inc.

Just a few weeks after announcing that CFO and COO Brad Dickerson will exit in February, Under Armour has filed federal documents stating that former CEO and president of the NBA championship-winning franchise Dallas Mavericks, Terdema Ussery II, has tendered his resignation.

Ussery was president of global sports categories at Under Armour for just three months — the firm announced his hiring in July, with a start date of Sept. 14. CEO Kevin Plank had set high expectations for the incoming executive. During his tenure, Ussery was responsible for organizing category management of all brand and business units internationally.

As part of its executive-transition process, Under Armour plans to assign key operational duties of the COO role to the company’s current executive leadership team.

Adam Peake, former EVP of global marketing, has been appointed EVP of category management and will also replace Ussery.

Kip Fulks, previously  president of footwear and innovation, has assumed a new role — acting chief marketing officer — in which he will oversee all marketing efforts across the company. He will also lead Under Armour’s search for a new CMO and will continue to “lead significant strategic initiatives” after that, the company said.

Henry Stafford will continue to serve as chief merchandising officer and has taken on an expanded role, overseeing the company’s footwear and innovation groups. Stafford will also oversee Under Armour’s new category-management group, which will be led by Peake.

Karl-Heinz Maurath, previously the company’s president of international, has assumed the role of chief revenue officer. Maurath will lead all global sales channels, including global wholesale, retail stores and e-commerce, for all of the company’s regions, which include North America, Latin America, Europe, Asia-Pacific and the Middle East & Africa.

Under Armour’s share price was up 1.44 percent at press time.

Original Article: Footwear News