Nike收購以色列時尚科技公司Invertex | Nike buys Israeli computer vision co Invertex

Nike收購以色列時尚科技公司Invertex

為繼續加強在數位科技和人才之優勢，美國運動用品巨擘Nike收購了以色列時尚科技公司Invertex，以作為對消費者直接攻略策略的一部分。

去年(2017)Invertex推出ScanMat，它是一種適用於鞋類尺碼貼合的掃描(scan-to-fit)解決方案，旨在讓消費者於店內和網上更方便採購鞋子。

該收購是Nike進行消費者直接攻略(Consumer Direct Offense strategy)的一部分。

Nike於去(2017)年推動所謂的消費者直接攻略策略(Consumer Direct Offense strategy)推動品牌“'Triple Double”策略: 2X Innovation，2X Speed及2X Direct 與消費者的聯繫。實質上，新的聯合旨在讓Nike能親自更好地為消費者提供更大規模的服務 - 或者公司號稱為“在全球範圍內打造本地業務”。

現在，Nike表示，Invertex的團隊將專注於開發新的創新技術。

Nike數位長Adam Sussman表示：「Invertex的收購將深化我們的數位人才團隊，進一步提升我們在電腦視覺和人工智慧方面的能力，為我們在每一個接觸點上創造了最扣人心弦的Nike消費體驗」。

Invertex成立於2014年，是一家時尚科技公司，致力於開發一種由3D技術驅動的創新貼合掃描的購物平台。

去年，該公司推出了一種適用於鞋類尺碼貼合掃描的新解決方案ScanMat，以便讓消費者更容易在店內和線上購買鞋子。

貼合掃描鞋類尺碼的新解決方案

Invertex執行長David Bleicher補充道：「Nike在與消費者的聯繫和理解上面是別家品牌無法超越的，我們期待他們團隊的加入有助於推動消費者直接攻略」。

在不到一個月的時間裡，Nike就收購了第二家公司。上(3)月，由於減稅與就業法案(Tax Cuts and Jobs Act)的實施，Nike在第3季收購了領先的消費者數據分析公司Zodiac而認列虧損。

新聞來源：台灣紡拓會

【相關文章】
》市場反應慢半拍，Nike 計畫撤除中間商 | Nike Cuts Out the Middleman to Sell You the Perfect Sneaker
》NIKE NBA晶片球衣 暗藏玄機 | How The NBA, Nike Partnership Leads To Smart, Connected Uniforms
》Nike盛讚的環保科技 桃園看得見 | Toward Greener Apparel: Sustainable Dye & Recovered Yarns
》Nike 創新推出 Flyknit 運動內衣 | Your New Favorite Sports Bra is Made From Nike's Fancy Flyknit
》穿牛仔褲上健身房運動？Nike申請運動牛仔布專利 | Athletic Denim Just Got Real with Nike's Latest Patent

---

Nike buys Israeli computer vision co Invertex

The Tel Aviv-based company has developed scan-to-fit 3D technology.
US footwear and clothing giant NIKE Inc. (NYSE: NKE) announced last night that it has acquired Israeli computer vision company Invertex Ltd. to strengthen its digital technology platforms. Nike added that the Tel Aviv based company's talented team will focus on building groundbreaking innovations to help Nike serve millions of members around the globe.

No financial details were disclosed but the acquisition is likely for a small sum. Last year Invertex raised $2 million in a seed financing round led by OurCrowd and with the participation of international retail chain Permoda, and angel investors.

Invertex has developed scan-to-fit guided shopping experience platforms that combine advanced 3D-digitization and deep-learning technologies to deliver tailored solutions for in store, at home and online audiences. Invertex's comprehensive platform enables retailers to significantly improve their online sales-capabilities by lowering returns by empowering customers to trust and enjoy their e-commerce experience. The company's clients also have the capacity to tailor their existing product lines to their customers' specific needs.

Nike chief digital office Adam Sussman said, “The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point.”

Invertex CEO David Bleicher said, “Nike’s connection to and understanding of their consumer is unsurpassed and we look forward to joining their team to help drive the Consumer Direct Offense.”

The company was founded in 2014 by Bleicher, Daniel Weiss and Tamir Lusky.

Original Article: GLOBES