Adidas新鞋款使用回收的「海洋廢棄物」 | Adidas unveils sports shoes made from recycled ocean waste

Adidas新鞋款使用回收的「海洋廢棄物」

據稱，adidas已開發出號稱是世界上第一雙鞋面完全來自海洋廢棄物回收紗和長纖製成的新款鞋子，這是與海洋永續發展團體Parley for the Oceans的海洋合作計劃的一部分。

這是adidas與其合作夥伴組織在最近的一次紐約聯合國氣候變遷會議中所宣布，這個概念鞋說明了adidas及Parley正打算採取的消費性海洋塑料製品未來的趨勢，在今年稍晚將會推出此一產品。

這款鞋是經歷110天的遠征追踪非法盜獵船，最終點在西非海岸取回的漁網所製作。

adidas集團負責全球品牌的執行董事會成員之一，Eric Liedtke對此次的合作表示：“我們非常高 興能夠加入Parley for the Oceans，因為他們促使聯合國關注海洋事業，而adidas一直是永續發展的領導者，這種夥伴關係使我們能夠進軍新的領域，為我們的運動員創造創新的材料和產品。我們邀請大家加入我們這個清理海洋的行動“。

Parley for the Oceans是一個環保組織，旨在提高人們對海洋情況的關注，並在保護和保存海洋的計畫項目上合作。adidas作為創始成員之一，一直在其教育和宣傳工作上支持Parley，Parley的「海洋塑膠清潔計劃(Ocean Plastic Program)」，計畫終結海洋塑料的污染。

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Adidas unveils sports shoes made from recycled ocean waste

Sportswear brand Adidas has launched a prototype shoe with an upper made entirely from yarns and filaments produced using plastic salvaged from the ocean.

British designer Alexander Taylor's running shoe for Adidas was unveiled during an event last week for Parley for the Oceans – an initiative that encourages creatives to repurpose ocean waste and raise awareness of the growing environmental issue.

Taylor constructed the Adidas x Parley shoes using the brand's existing footwear manufacturing process, but replaced the yarns with fibres made from waste plastic and fishing nets.

"This way there is no reason why materials with similar characteristics to those that we use every day with conventional production processes cannot be simply replaced by ocean plastic materials," Taylor told Dezeen.

"It is really much more a case of working with specialist 'green' chemists and companies such as Bionic textile to build new materials by re-constituting and re-engineering the nets and plastics."

The German sportswear brand plans to launch the concept design as part of a wider range of sportswear next year, but is currently looking into other sustainable ways of manufacturing the collection.

"It is important to understand that this is a concept shoe and it is currently utilising absolutely new materials and processes, which over the coming months will be worked on, refined and up-scaled into consumer product," said Taylor, who also designed the limited-edition AdiZero Primeknit trainers for Adidas in 2012.

"The shoes are manufactured using the very latest in automated textile technology and more will follow in the coming months around the new technology side of the project."

The nets that were used for the upper part of the Ultra-Boost-style shoe were retrieved by Parley for the Oceans partner organisation Sea Shepherd, during a 110-day expedition tracking an illegal poaching vessel off the coast of West Africa.

Adidas revealed the designs during a talk titled "Oceans. Climate. Life", hosted at the United Nations headquarters in New York.

The brand also announced its plans to raise awareness about the state of the seas with a sustainable collection made from the reclaimed waste, in further collaboration with Parley for the Oceans – a UN-backed scheme.

"Adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes," Adidas executive board member Eric Liedtke said at the event.

The announcement follows Adidas' sustainability plan, which includes their recent decision to phase out plastic bags in all retail stores.

There is currently no fixed release date for the shoes, but Adidas has scheduled the launch for spring 2016.

Other companies involved in the Parley programme include Dutch fashion brand G-Star, which worked with musician Pharell Williams to launch a clothing range made entirely from waste ocean plastic.

A project that aims to clear the oceans of their plastic islands using floating barriers won the Digital category at the 2015 Design of the Year awards.

Music producer Will.i.am has also experimented with recycled plastic bottles and aluminium for a collection of products for Harrods that launched in March 2015.

Original Article: dezeen magazine