NIKE取代adidas成為NBA獨家服裝供應商 | Nike Will Replace Adidas as N.B.A.’s Official On-Court Apparel Provider

NIKE取代adidas成為NBA獨家服裝供應商

日前，NBA官方宣佈，NIKE贏得了聯盟一份長達8年的全球銷售和市場行銷合約，將取代其老對手adidas公司成為NBA獨家服裝供應商，而且他們還將成為有史以來第一家可以將品牌標識印上NBA比賽隊服的運動服裝公司，此前即便是作為官方服裝供應商的adidas的標識也只能在熱身服和訓練服上出現。

NIKE早在1992年就成為NBA官方合作夥伴，旗下擁有Kobe Bryant、LeBron James、Kevin Durant、Russell Westbrook以及Kyrie Irving等眾多人氣超高的NBA巨星。NIKE公司於當地時間本(2015)年6月10日宣佈其與NBA的新合約將從2017-2018賽季開始。這項交易的財務條款並未公佈。

根據雙方的協定，NIKE獲得了NBA比賽服以及場上熱身服和投籃訓練服的製作權。今(2015)年3月份，NBA現在的服裝供應商adidas宣佈將不會與NBA續約，因為其認為將資金投入到新產品與贊助球星個人上是更好的選擇。adidas是在2006年成為聯盟的服裝合作夥伴的，當時雙方簽訂了一份長達11年，據稱價值約4億美元的合同，這份合同將於2016-2017賽季末到期。

NIKE與NBA簽訂的新合約也給了NIKE品牌在WNBA賽場上更多露面的機會，同時他們還成為美國職業籃球小聯盟——NBA發展聯盟的市場合作夥伴。

【資料來源：中國紡織經濟信息網】

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Nike Will Replace Adidas as N.B.A.’s Official On-Court Apparel Provider

By RICHARD SANDOMIRJUNE 10, 2015

Nike will replace Adidas, the N.B.A.’s official provider of on-court apparel, in the 2017-18 season with an eight-year deal that will allow it to manufacture authentic and replica jerseys for retail markets.

The agreement, which was announced Wednesday, is worth about $1 billion, more than double the value of Adidas’s deal, according to an executive briefed on the details of the contact who was not authorized to speak publicly. Adidas’ deal was originally for $400 million over 11 years, but was amended over the years to be worth more.

The league said the deal will let Nike put its logo on uniforms — a first for its official apparel maker — but that it will not count as uniform advertising. The league has plans, but no timetable, for putting ads on uniforms. Commissioner Adam Silver has said that uniform advertising is inevitable.

In a statement, Silver said that Nike “will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and on-court products.”

Mark Parker, the president of Nike, said its offerings — under the Nike, Jordan and Converse names — are among the “most connected in the world.”

Under its contract, Nike will be able to sell T-shirts, shorts, headwear, sweatshirts and socks, and authentic and Swingman replica jerseys.

Ira Mayer — a consultant  to various businesses in the licensing industry and the former owner of The Licensing Letter, a trade journal — estimated that the deal probably would bring Nike about $1.5 billion annually in retail sales.

“Nike’s a global company and the N.B.A. has probably been the most aggressive of all the leagues in terms of going international,” he said. “So it’s a great fit.”

Nike’s relationship with the league dates to 1992, when it became a global marketing partner; five years later, it became a marketing partner to the W.N.B.A.

Adidas announced in March that it would not renew its deal with the league. “We are reimagining and reshaping our business and have evolved our strategy to look at new, cutting-edge ways to drive our brand and support our business over the long-term,” the company said.

Original Article: The New York Times