義大利足球聯盟和PUMA簽署新的全球策略合作協議 | FIGC & Puma sign new global strategic partnership

義大利足球聯盟和PUMA簽署新的全球策略合作協議

義大利足球聯盟（FIGC）與PUMA宣布雙方達成新的全面合作關係，在往後十年中，全球首屈一指的運動品牌PUMA將成為FIGC的重要合作夥伴。按照協議，PUMA不僅可以拓展並強化其行銷權益，同時保有獨家總代理權，可以更靈活地管理FIGC全球的所有授權產品組合。PUMA也將續任FIGC官方技術合作夥伴，贊助所有FIGC相關球隊。

根據協議內容，FIGC和PUMA將在一系列計畫中緊密合作，向全球推廣FIGC的形象和影響力，並積極推進FIGC的商業化進程。協議內容主要涉及基於FIGC項目核心區域開展的共同市場投資，包括青少年發展、女子足球、反種族歧視及FIGC品牌的國際化。

PUMA重申其作為在專業運動領域具有優良傳承的運動品牌，與FIGC的合作是重要的策略之一。2003年PUMA首次成為義大利國家隊“Squadre Nazionali”的合作夥伴。而此合作關係在未來將持續深化，為雙方帶來更大的收益。

PUMA執行長Björn Gulden說：「與FIGC長久合作關係的延續對PUMA來說有極其重要的意義，而且是我們致力於成為全球最快的運動品牌的關鍵一步。FIGC擁有悠久的體育傳承和出色定位，是PUMA足球產品不可忽略的市場，我們與新任管理階層達成共同的願景，將不遺餘力地支持FIGC。未來，PUMA將進一步對FIGC承諾，彼此合作關係中有著極大商機，且仍具有很大的發展潛力」。

FIGC主席Carlo Tavecchio評論說：「與PUMA延續合作關係對FIGC來說是非常重要的成果。我們雙方都將從中受益良多，不但提升國際品牌知名度，還有助於兩家公司發展特殊計畫。FIGC制定了一個360度整合發展計畫，從國家隊到青少年隊、從女子足球到社會責任項目，全都囊括在內。在這些雄心壯志的計畫實施過程中，PUMA將成為極具價值的合作夥伴，我們一直對此深感自豪」。

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FIGC & Puma sign new global strategic partnership

The Italian Football Federation (FIGC) has signed a new comprehensive partnership with Puma that will see the sports brand operate as FIGC's lead partner into the next decade.

Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive master license to actively manage the entire global licensing portfolio of FIGC.

“Puma will also continue as the official technical supplier supporting all associated FIGC teams,” Puma said in a press release.

Through this agreement, FIGC and Puma will actively work together on a number of projects to grow the image, profile and commerciality of FIGC on a global level.

This will entail shared marketing investment allocated to core areas of focus within the FIGC program including youth development, women's football, countering racism and globally promoting the FIGC brand.

“As Puma continues to reassert itself as a global sports brand with strong heritage in performance, the FIGC partnership is one of great strategic importance,” the sports footwear and apparel marketer added.

Going back by more than ten years, Puma first became the partner of the 'Squadre Nazionali' in 2003, with the next era seeing the partnership continue to expand and deliver higher returns to both organisations.

Björn Gulden, CEO of Puma said, "Extending this long standing partnership with the FIGC is extremely important to Puma and is another key step towards our goal to become the fastest sports brand.”

“FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support,” he too added.

“The coming years will see a deeper commitment from Puma to FIGC and we see great commercial opportunity through a partnership that has continued to grow yet retains great potential," Gulden observed.

"The partnership will benefit us greatly, both in affirming our brand at a global level and because it will also see both organisations committed to developing special projects,” Carlo Tavecchio, president at FIGC said.

“FIGC has defined a 360 degree development plan that is effective across the National A Team to the youth teams, from women's football to social responsibility projects,” he noted.

In addressing these ambitious plans, Puma will be a highly valued partner that we are proud to have with us for a long time,” he too observed.

Original Article: fibre2fashion