Adidas、 Stella McCartney 與 Lululemon 挹注鉅額資金開發「蘑菇製皮革」
包括 adidas、Stella McCartney、Lululemon 和奢侈品集團 Kering 在內的一些主要時尚品牌都投資了一種實驗性的新材料，這種名為「Mylo」的紡織品是由 Bolt Threads 生產的皮革替代品，並使用蘑菇的地下菌絲體結構製成。作為一種材料，據說 Mylo 具有皮革的外觀和質感，可以製成任何顏色、飾面或壓紋。但是，由於其生產過程，Mylo 消耗的水、溫室氣體和資源都更少，Mylo 試圖擺脫真皮的品牌提供解決方案。
這四個品牌共同組成了「Mylo Consortium」，據報導有七位數的投資數字，以換取 Bolt Threads 股份，該組織的目的是盡快將 Mylo 帶給消費者，從而使更多的人有機會使用這個可持續發展的面料，不過品牌們會如何使用這種材料還有待觀察。
宣佈合作關係時，Bolt Threads 首席執行官 Dan Widmaier 將其描述為「對開發材料和產品以實現更可持續發展的未來的持續承諾。」Kering 董事長兼首席執行官 François-HenriPinault 表示：「從長遠來看，尋找創新的替代材料和麵料可能會極大地降低我們行業對環境的負面影響。」Stella McCartney 補充說：「很多人將皮革與奢侈品聯繫在一起，我一直想以不同的方式對待事物，因為為了時尚而殺死動物是完全不可接受的。自 2017 年以來與 Bolt Threads 緊密合作一直是改變產業的目標走向。」
新聞來源：HYPEBEAST
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Bolt Threads Unites Adidas, Kering, Lululemon & Stella McCartney For Mushroom Leather Products
Bolt Threads, a biotech company developing sustainable materials, has announced a new partnership with some of the biggest fashion players to create a consortium with access to Mylo, its latest vegan mushroom leather material. The collaboration will see Adidas, Kering Group, Lululemon and Stella McCartney bring products made with Mylo to market next year, marking a major step forward to make fashion more ethical and planet-friendly.
California-based Bolt Threads has just teamed up with iconic fashion brands including sportswear giant Adidas, Kering, the parent group of luxury labels such as Gucci, Saint Laurent, Bottega Veneta and Balenciaga, Millennial-favourite athleisure label Lululemon and animal-free high-end brand Stella McCartney. The consortium will see partnering fashion houses launch new products featuring Mylo, Bolt Thread’s renewable mycelium-based vegan leather, in 2021.
According to Bolt Threads, the collaboration is based on a “selective” process that considered mission alignment and a “demonstrated commitment to sustainability”. It marks the largest joint development agreement in consumer biomaterials to date.
“The consortium unites four iconic and forward-thinking companies…who collectively represent hundreds of millions of square feet of potential demand for Mylo. Most importantly, this is an ongoing commitment to develop materials and products for a more sustainable future,” said Dan Widmaier, the CEO of Bolt Threads.
Mycelium is an infinitely renewable resource that comes from the branching underground structure of mushrooms. Taking less than two weeks to grow, the mycelium-based Mylo material is far more environmentally-friendly compared to real animal leather, emitting fewer greenhouse gases and requiring less water to produce, not to mention an ethical and cruelty-free choice.
Resembling soft and supple leather, Mylo can be used to replace any animal or other petroleum plastic-based synthetic leathers, and can take on any finishing, embossing or colours – making it a particularly suitable alternative that ticks all the right boxes for fashion brands.
“Finding innovative, alternative materials and fabrics can potentially drastically reduce the environmental impact of our industry over the long-term,” said François-Henri Pinault, Kering’s chairman and CEO. “This is why Kering is actively looking for innovations in this field and it’s why we became an early supporter of Bolt Threads. Mylo is one of the very promising solutions that we have identified.”
“For too long the industry standard has categorized materials as either natural or highly functional – but not both,” added James Carnes, vice president of global brand strategy at Adidas. “The way to remedy this is to innovate responsibly with solutions that challenge the status quo, and products that use the best of what nature has spent millions of years perfecting – like Mylo – are critical to that.”
As consumer attention turns to the waste and carbon footprint of fashion, brands have come under increasing pressure to innovate their designs with animal-free and sustainable materials that have recently been developed, from grape leather made from the byproducts of wine waste to upcycled floral leather.
Original Article: Green Queen
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