2016年8月29日

英威達(Invista)將推出新的Lycra Sport創新科技 | Invista introduces next generation of Lycra Sport technology

英威達(Invista)將推出新的Lycra Sport創新科技

美國纖維製造商英威達(Invista)公司再次由“運動休閒(athleisure)”趨勢激發靈感,近期正準備推出“下一代”Lycra Sport技術,就是所謂透過科學設計來提供卓越的舒適性、合身度和支援運動服的伸展力。

新平台結合了Lycra的彈性技術,並要求以3個指標為基準來測量布料性能的驗證標準:

塑形指數(Power Index)則是衡量由成衣布料提供的塑身緊縮情況。該指數越高,塑型或收縮效果也就越大。

舒適度指數(Comfort Index)則是涉及消費者經常抱怨緊身衣或塑身衣的觀察情況。舒適度指數越高,穿衣者體驗越舒適。

由於織物結構因素,創新的新能量指數(Energy Index)會評估身體所施加的能量。能量指數越低,布料摩擦力低所付出的耗能也越低,非常適合用於競技的體育活動。這種先進布料性能將成為差異化機能性布料的新焦點。

根據英威達,Lycra Sport可以廣泛運用在布料上,以及可以與其他Lycra品牌技術結合,包括Lycra Black,以提供額外的性能優勢。

Invista負責全球運動服及戶外服部門總監Huw Williams表示:「越來越多的運動員和行動派消費者希望專門的運動成衣具有高度舒適性有助於優化他們的運動績效。Lycra Sport技術使得工廠、品牌及零售商比以往更容易運作,以滿足這些特定消費者的需求。我們的專有指標幫助設計人員能夠輕鬆地描述其績效等級,以量身定制去符合成衣的終端用途,並滿足穿衣者性能及舒適的需求」。

此新平台,已在鹽湖城的Outdoor Retailer Summer Market展展出,還提供給工廠一項簡化的布料驗證流程,清楚地傳達Lycra品牌可提供給消費者布料的優異性能及和品質保證。

今年年初,英威達已推出一項新針織品創新技術,包括一項可幫助減少水和能源消耗的新技術。




新聞來源:台灣紡拓會

【相關文章】
太陽能激活紡紗技術,讓成衣更保暖 | Invista introduces Thermolite Infrared technology
萊卡塑美布料將於秋季推出 | Invista focuses on Lycra Beauty brand shaping denim in NY
日本帝人開發運動服用Octa Neo多層纖維 | Teijin Frontier develops Octa Neo multilayer fibre
高科技服裝時代腳步近,運動人士期待智慧衣著登場
科學家開發出變色“智慧紡線” | Google’s Jacquard enters PPE market with CINTAS


Invista introduces next generation of Lycra Sport technology

Invista, owner of the Lycra brand, and one of the leading integrated producers of polymers and fibres, has announced the beginning of the roll-out of the next generation of Lycra Sport technology.
The innovative Lycra Sport technology is scientifically engineered to deliver exceptional comfort, fit and support to stretch activewear, according to the manufacturer.

Fabric performance

The new platform combines the proven stretch technology of Lycra fibre with demanding testing standards that measure fabric performance descriptors on a simplified 1-10 scale of three indexes. The Power Index measures the compression delivered by the garment’s fabric.  The higher the power index, the greater the shaping or compression effect.
The Comfort Index relates to the insight that consumers often complain about being uncomfortable in compression or shaping garments. The higher the comfort index, the more comfort the wearer experiences.
Finally, the innovative new Energy Index rates the energy exerted by the body due to fabric construction. The lower the energy index, the lower the effort needed to move the fabric, making it ideal for competitive sports activities.

Index approach

The overall index approach to Lycra Sport technology covers the broad spectrum of fabrics, helping to assure comfort from soft control, yoga-type applications to high compression applications, such as running and cycling. Lycra Sport technology can also be combined with other Lycra brand technologies, like Lycra Black technology, to offer additional performance benefits for enhanced consumer value.

“Increasingly, athletes and active consumers desire sport-specific garments designed to help optimize their athletic performance but with a high degree of comfort; Lycra Sport technology makes it easier than ever for mills, brands and retailers to meet these specific consumer needs,” said Huw Williams, Invista global segment director, activewear and outdoor. “Our proprietary indexes help designers to easily describe performance levels that are tailored to fit the garment’s end use and satisfy the wearer’s need for comfort with performance.”

The new Lycra Sport platform is also said to offer mills a simplified fabric certification process, enabling clients to access hang tags and other promotional materials. Lycra brand hangtags are designed to drive sales by clearly communicating fabric benefits and the quality assurance the Lycra brand name offers consumers.

Invista

Invista is a leading integrated producer of polymers and fibres, primarily for nylon, spandex and polyester applications.
With a business presence in over 20 countries, Invista has a wide portfolio of some of the most recognized brands and trademarks in their respective industries including: Coolmax, Cordura, Lycra, Polarguard, Solarmax, Supplex, Tactel, and Thermolite.


Original Article: Innovation In Textile


2016年8月26日

安踏體育(Anta Sports)與Noble合作開發消除異味布料 | Noble Biomaterials and ANTA Sports Form Strategic Alliance

安踏體育(Anta Sports)與Noble合作開發消除異味布料

中國大陸運動品牌安踏體育用品有限公司(Anta Sports Products)與抗菌解決方案供應商Noble Biomaterials合作研發成衣產業用之消除異味布料。

此次合作匯集了Noble的XT2異味管理技術及安踏的功能性成衣及鞋類產品,將用於安踏(Anta)、菲拉(Fila)、迪桑特(Descente)和安踏童裝(Anta Kid)這些中國大陸品牌。

這兩家公司使用XT2技術開發新布料,旨在消除健身、運動及日常生活中的異味。該技術透過銀的特性,抑制對細菌和真菌的生長,以消除布料的異味,並且可完全染色。使用此布料的新產品,將在本(2016)年秋季於中國大陸7,500家安踏品牌零售店推出。

Noble Biomaterials執行長Jeff Keane表示:「安踏和Noble分享共同的願景以幫助人們實踐並使其更好」。「我們很高興與安踏的成為合作夥伴關係,並期待著共同合作開發讓人們充分發揮潛能的機能性產品」。

安踏創新總監Roger Wang,補充說明:“作為頭號中國大陸本土體育用品品牌,安踏強調建立與先進材料技術製造商像是Noble高層次的合作,我們堅信對於使用XT2的策略協議將非常有助益於安踏和Noble之間的關係及借助雙方在技術創新以及品牌行銷的努力成果“。


新聞來源:台灣紡拓會

【相關文章】
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科學家開發出變色“智慧紡線” | Google’s Jacquard enters PPE market with CINTAS
遺傳指紋追蹤混紡棉纖維 | Applied DNA Sciences Launches Enhanced DNA Authentication Quantifying Cotton Species
Yeh Group正支持進行“革命性”的3D列印時尚計畫 | Yeh Group backs "revolutionary" 3D printed fashion project



Noble Biomaterials and ANTA Sports Form Strategic Alliance

Partnership Brings Noble’s Premier XT2® Anti-Odor Technology to ANTA’s Performance Products


SCRANTON, Pa., Aug. 3, 2016 /PRNewswire/ -- Noble Biomaterials, Inc., a global leader in antimicrobial and conductivity solutions for soft surface applications, announces it has established a strategic alliance with a wholly owned subsidiary of ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020. HK), which is one of China’s largest sportswear companies based in Fujian.

The partnership will bring together Noble’s XT2® odor management technology with ANTA Sports’ performance products for the ANTA, FILA and other brands agreed upon under the terms of the alliance. Noble and ANTA Sports have created innovative new fabrics powered by XT2®, designed to eliminate odor in fitness, sport and lifestyle products. The product line will launch in fall 2016, with a full launch campaign scheduled for 2017 when details on the collection and technology will be announced. ANTA Sports products with XT2® Technology will be sold in over 9,000 stores and online channels across China.

“ANTA Sports and Noble share the common vision of helping empower people to perform at their best,” said Jeff Keane, CEO, Noble Biomaterials. “We are thrilled with the ANTA Sports partnership and look forward to working together to develop performance products that allow people to reach their potential.

“As a leading Chinese sportswear company, ANTA Sports emphasizes establishing high-level partnerships with advanced material technology makers like Noble,” said Roger Wang, CText FTI, Ph.D, Director of Innovation, ANTA Sports. “We strongly believe the partnership for the use of XT2® will greatly benefit ANTA Sports and Noble, and leverage our mutual effort behind technology innovation as well as brand marketing”.

Noble Biomaterials will be at the Outdoor Retailer Summer Market, Meeting Room 151C, August 3-6 in Salt Lake City, UT.

About XT2® Play More. Stink Less

XT2® uses the properties of silver to eliminate odor by inhibiting the growth of bacteria and fungi on fabrics keeping apparel smelling fresher for longer. XT2® is completely dyeable, providing the freedom to include it in products where color is an important driver. Noble Biomaterials has tested garments made with XT2® technology under rigorous, real-world conditions and has observed virtually no degradation in performance over the life of the garment. XT2® is an inherent yarn, not a nanotechnology or a complex chemical additive. It is not a finish or treatment, so XT2 will not wash out or wear off and lasts the life of the product. XT2 is bluesign® approved for environmental sustainability.

About ANTA Sports

Established in 1994 and listed on the Main Board of Hong Kong Stock Exchange in 2007, ANTA Sports Products Limited (stock code: 2020.HK) is one of the leading sportswear companies in China. For many years, the Company has been principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide professional sporting goods to the mass market in China. Its professional sportswear includes sports shoes, apparel and accessories. In recent years, the Company has started moving full steam ahead with the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen its footprint in the sportswear market in China. By embracing a vibrant brand portfolio, including ANTA, ANTA KIDS, FILA, FILA KIDS, DESCENTE and NBA, and by seizing every opportunity arising in various important retail channels, ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets in China. By integrating various resources, including sponsorship and endorsement, advertising and promotional campaigns, corporate social responsibility initiatives, retail management capability and high quality, value-for-money merchandise, the Company strives to reinforce the image of its brands and the level of brand association in the minds of its customers. ANTA Sports’ goal is to become the nation’s top sportswear company with the best reputation and largest market share in China, and a respectable and sustainable world-class sportswear company in the long run. www.anta.com

About Noble Biomaterials, Inc.        
                            
Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission critical applications in the performance apparel, healthcare, industrial, and emerging wearable technology markets. Its flagship brands, X-STATIC®, XT2® and CIRCUITEX™ are used by hundreds of world-class licensees to provide odor elimination, infection prevention/management, biometric monitoring and conductive protection benefits. Its headquarters and manufacturing facilities are located in Scranton, PA, with offices in Europe, Asia and South America. www.noblebiomaterials.com

SOURCE Noble Biomaterials, Inc.

Related Links

http://www.noblebiomaterials.com


Original Article: PR Newswire

2016年8月16日

亞馬遜Andy Donkin將出任Under Armour首席行銷長 | Under Armour Names Amazon's Andy Donkin CMO

亞馬遜Andy Donkin將出任Under Armour首席行銷長

正當Under Armour的合作夥伴,美國金牌游泳好手菲爾普斯(Michael Phelps)在里約奧運又奪得金牌時,Under Armour總部發出了一項高層人事任命的消息。

Under Armour宣布安迪唐金(Andy Donkin)將出任首席市場行銷長CMO的職位。

安迪唐金過去四年來,曾帶領著全球的網路零售龍頭亞馬遜開拓新市場,包括開發出Amazon Prime, Amazon FireTV, Amazon tablets, Amazon Kindle, Amazon Echo和Amazon retail等。

安迪唐金在亞馬遜時期特別專注於客戶情感聯繫與客戶忠臣度的培養,其中包括5千4百萬的Amazon Prime用戶的傲人成績。新的人事任命剛好正值里約奧運期間,安迪預計將於8/22任職後,帶領著Under Armour在全球市場的銷售上一展頭角。

這次的里約奧運中,Under Amour並非以奧運官方運動品牌贊助商的角度出發,而是定位在注入成功的新興運動員來呈現品牌,包含Misty Copeland和GPA選手Jordan Spieth等優秀的新興運動員。並把目標放在挑戰全球最大運動品牌商Nike的龍頭地位。


新聞編譯:ACOTEX服裝布料知識網

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UNDER ARMOUR放眼未來 推出頂級訓練裝備「FUTURE SHOW」




Under Armour Names Amazon's Andy Donkin CMO

While athlete partner Michael Phelps wins gold in Rio this week and a commercial featuring the swimming phenom wins accolades, Under Armour UA +0.37% is making some additional news. Today the sports-lifestyle company announced that Andy Donkin, head of worldwide mass and brand marketing at Amazon for more than four years, who spearheaded creative campaigns for Amazon Prime, Amazon FireTV, Amazon tablets, Amazon Kindle, Amazon Echo and Amazon retail, will assume oversight of all global marketing initiatives at Under Armour as CMO. He starts Aug. 22.

His focus on emotional connection and loyalty to Amazon has driven impressive stats, including 54 million Amazon Prime users.

His appointment comes at a time when Under Armour, not an official Olympic sponsor but known for advertising featuring a new generation of successful athletes such as principal ballerina Misty Copeland and PGA golfer Jordan Spieth, has goals of finally moving from challenger status to overtaking Nike as the world’s biggest sports brand, appealing in particular to Millennials and younger.

Original Article: Forbes

2016年8月4日

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