彈性緊身褲將取代牛仔褲
它們讓你雙腿看起來更苗條，看起來更有動力
-Nike執行長曾表示，彈性緊身褲是新一代的牛仔布
-它們反映了健康的生活方式，使穿著看起來更合身
-運動風穿著也漸漸在娛樂圈擴散
你可能已經發現自己周遭的女性都開始穿著緊身褲，但她們卻可能不是專業的運動員，或強烈的運動健身者。
這股熱潮確實正在改變我們的穿著模式。就正如Nike的首席執行長所說的：「緊身褲將成為新一代的牛仔褲。」
女性們不只是為了健身而穿上緊身褲，地點也不再只侷限於健身中心。
隨著時尚健身和健康飲食，緊身褲已經取代名牌包包和高跟鞋，成為了一個全新的地位象徵。
如今，緊身褲也不僅僅是時尚，它們也反映了穿著者本身的一種生活模式選擇。
根據時尚數據公司Edited，有銷售緊身褲的店家與去年相比已成長了25％。運動服飾的總銷售額在過去12個月同期相比超過45億歐元。
也不難看出時尚分析家們預測，衣服萊卡製成的'業績'的面料可能很快賣的比牛仔布。
事實上，在美國，銷售牛仔布蘸了8％，去年，根據市場研究機構NPD，而數據組Euromonitor的說，全球的銷售表現是十年來最差表現，去年，綁腿日益取代牛仔褲作為我們的最愛日常穿著。
主流的時尚品牌對此也有動作
H＆M和GAP也有越來越多的運動時尚產品選擇。即使是老品牌Marks＆Spencer也推出了相關的運動上衣和緊身褲系列。
再創新的同時，這些緊身褲也要真的能如同大家所認知的，需要有支撐力的布料材質，包覆著整個身體，及支撐身體的肌肉。
Lululemon最近推出了名為'Naked'裸身的緊身褲系列，標榜無論是健身或一般穿著，都能達到舒適、支撐身體及時尚。
和一般的時尚包包和高跟鞋相比，緊身褲最大的不同是實用性與時尚的結合，他們通常會有實用的口袋，可以放入你的iPhone，並且具有吸濕快乾的布料功能。精心設計的剪裁也讓你的腳和屁股看起來更結實更小。或是你甚至可以說，這些有高度功能性的緊身褲，比那些好看又不實用的時尚配件更具有巧思，更有貼心的設計。
而且具有彈性的緊身褲，不需要被侷限在一個特殊的體型或年齡上，一個尺寸或許就能符合你的所有需求，剩下的就是看你如何聰明的搭配了。
或許你已經等不及要補充一些緊身褲到你的冬季衣櫥裡面了。但誰知道，說不定他們甚至可以說服你更認真的健身，督促你保持健康的體態。
翻譯整理：
ACOTEX服裝布料知識網
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你會花一萬元買一條運動褲嗎?
Power leggings are the new jeans: They claim to slim legs, flatten tums and make the wearer look motivated to achieve
CEO of Nike has said that leggings are the new denim
They reflect healthy lifestyle choices and makes the wearing appear fit
Celebrities love wearing ‘athleisure' and recent leggings sales have soared
You might have spotted those lithe, Lycra-clad women on your way to work. Or gawped at the fit, seemingly bare-faced mums decked out in their finest sportswear at the school gates.
But the chances are they haven’t been up since 6am doing bicep curls. Nor have they been for a six-mile run.
Rather, they are proof of a huge sea-change in the way we dress. Or, as Mark Parker, CEO of Nike, puts it: ‘Leggings are the new denim.’
For here is the sartorial truth. Women are no longer wearing Lycra just for the gym.
With the vogue for wellness and healthy eating, leggings have become the surprising new status symbol to replace It-bags and designer heels. As for the power suit? Forget it.
Nowadays, it’s all about power leggings and a look that says you’re just on your way back from barrecore, the trendy ballet ‘barre’ exercise favoured by Victoria’s Secret lingerie models - even when you are, in fact, only heading to a coffee shop.
And leggings aren’t just fashionable - they also reflect a lifestyle choice.
So, naturally, one of the high priestesses of the trend is nutrition zealot Ella Woodward - aka Deliciously Ella - who wears hers with crop tops and cosy knits emblazoned with slogans such as ‘Peace, Love and Kale’.
While there is no doubting the fact that Ella has transformed her lifestyle and diet, forgoing chocolate and sweets for leafy veg and nuts, according to market researchers Mintel, only half of those buying leggings have any intention of exercising in them.
However, that doesn’t mean we don’t aspire to live healthier lifestyles and to reflect this aspiration in our clothes - so much so that the fashion industry has dubbed this clothing category ‘athleisure’, as sales continue to soar.
According to fashion data company Edited, there are 25 per cent more leggings in the shops than there were at this time last year, and the total sales of ‘athleisure’ wear over the past 12 months exceeded £4.5 billion, an increase of 6 per cent on 2013.
No wonder fashion analysts are predicting that clothes made of Lycra and ‘performance’ fabrics may soon outsell denim.
Indeed, in the U.S., sales of denim dipped by 8 per cent last year, according to market research group NPD, while data group Euromonitor says global sales showed the weakest performance in a decade last year, as leggings increasingly replace jeans as our favourite for everyday wear.
But where to shop for clothes that are technical enough to wear to the gym, yet stylish enough for town?
Such is the demand among fashionistas that Net-a-Porter launched a sister site, Net-a-Sporter, to showcase uber-stylish activewear ‘as chic as everything else in your closet’, while Matches is another high-end retailer keen to tap in to the trend.
On the High Street, boutique sportswear shops such as Lululemon Athletica, which has ten stores in the UK, and Sweaty Betty, which has around 50 in the UK and U.S., have been given a style boost by celebrity power legging converts including actress Cameron Diaz and models Abbey Clancy and Rosie Huntington-Whiteley.
Mainstream chains have also got in on the act.
Having always been known for smart work clothes and pretty frocks, Whistles made a foray into stylish sportswear this year, collaborating with boutique fitness studio Frame to produce a collection of activewear, including high-waisted leggings (£55), slouchy jumpers (£50) and crop tops (£35) in greys, blues and blacks. The collection was such a success that a second is already in the pipeline.
H&M also has a growing ‘athleisure’ offering, as does Gap. Even good old Marks & Spencer has entered the fray, with a reasonably priced collection of leggings and sports tops. And early next year it will launch a really pretty capsule collection of activewear as part of the popular Rosie For Autograph lingerie collection.
At both ends of the scale it’s all about innovation. To be power leggings, rather than limp sausage skins, the fabric needs to work hard to hold everything in.
Lululemon recently launched its ‘Naked’ legging (£88), engineered to feel comfortable, supportive and stylish both before and after a workout.
The other must-haves to be seen in right now are Sweaty Betty’s Zero Gravity Tights (£90, sweatybetty.com), Nike’s Legend (£39, nike.com) and Lucas Hugh’s Nordica (£280, net-a-porter.com).
Such styles speak not only of an inner confidence when worn with flats and a slouchy sweater, but also signal that the wearer has things to do and get on with, without being impeded by a hoiked-in, restrictive dress and heels. It’s something that can be worn off-duty, but which doesn’t look slobby or frumpy.
They are practical, too -some complete with iPhone pockets - and, with sweat-wicking fabric and carefully placed seams and panels to make your bum and legs look smaller, these leggings have more attention to detail than your average high-end luxury outfit.
So, even if it doesn’t actually motivate you to rid yourself of your mum-tum in the gym, the new-age Lycra will flatten your muffin top when you are out and about.
Luxe sportswear offers elevated comfort dressing whatever your aesthetic. And it certainly beats the shell suit, the shiny tracksuit from the late-Eighties, which was as garish as it was sweaty and unflattering.
Laain (net-a-porter.com) is another brand that has capitalised on the popularity of leggings on the High Street. It’s the brainchild of Tamara Rothstein and Sheila McKain-Waid, also creative director at Jaeger.
‘We all try to do everything - we want to be mothers, have careers, be healthy and also find the time to exercise,’ says Rothstein. ‘But often there aren’t enough hours in the day, and so we need clothes that work for exercise, but make you look smart-sporty, rather than a slob.
‘Attitudes have really changed - leggings are becoming a more attractive alternative to skinny jeans. Swap your trainers for a small heel, and you also have a smart outfit that will see you through many roles in your day.’
But the best bit about fashion’s new marriage to fitness? Aside from the liberating influence of wearing clothes that feel comfortable, look chic and allow you to move around with ease, surely one of the markers of fabulous style is how democratic it is.
You aren’t required to be a particular body shape or age: one size really can fit all if you are clever about how you wear them.
Rothstein suggests that a longer-length tunic or gilet is a great addition for anyone who feels self-conscious about revealing their thighs or bottom, while a longer T-shirt works well for balancing out your legs.
Adopt some power leggings into your winter wardrobe. Who knows, they might even convince you to do some exercise.
Original Article:
Mail Online
