運動緊身衣褲和塑身衣褲市場2022年將成長至55.76億美元
位於美國的市場調查公司Allied Market Research公布新一期的「運動緊身衣褲和塑身衣褲市場預測」，到2022年時全球市場預計將高達到55.76億美元。且由於政府對於運動的政策和生活方式的改變，亞太地區的成長將更為明顯。
消費者的收入上升、布料科技的進步、服裝設計的精進、運動緊身塑身衣褲在老年人口中的普及，以及人類生活方式的改變以及健身產業所帶來的緊身衣褲需求等因素都推動了市場的增長。然而，壓縮和塑身衣引起的血栓和呼吸等健康議題卻也部分限制了市場的增長。預計新穎的產品設計和創新的材料配合行銷策略將為未來的商家提供更多商機。
運動緊身衣褲部分在2015年佔據整體市場的主導地位，佔運動服飾市場總收入的70％以上，這是由於專業運動員和休閒玩家針對各種場合的運動緊身衣褲的廣泛使用。這一區塊市場的增長也歸功於這些服裝帶來的巨大健康益處，例如改善身體機能、維持體溫、減少肌肉疲勞和預防運動傷害等。其中發展中國家的運動緊身衣褲使用者數量有明顯上升，預計將大幅促進未來幾年整體運動緊身衣褲的需求。
在2015年，各種銷售通路中零售店面佔總收入額的比率還是最高，達到62％，預計在目前還是將保持其主導地位。然而，由於網路銷售滲透率不斷快速上升，預計線上銷售通路的年均成長率將達9％以上。
在北美市場中，美國占據了87％的最大市場比例。運動緊身衣褲的風格趨勢在美國不斷變化，女性更傾向於流行和時尚的造型。 運動緊身衣褲在美國的運動員和健身愛好者中非常受歡迎。在美國人中，穿著運動緊身衣和緊身褲以適應休閒和健身的人口已經很穩定。
美國市場中，由於男性對運動緊身衣的採用率較高，運動緊身衣市場由男性用戶主導。此外，大多數男性也喜歡在鍛煉和運動期間穿著緊身衣服，這進一步刺激了男性消費者群體的需求。預計女性消費族群將以更快的速度增長。此外，Nike，Under Armor等公司也開始通過推出新產品線和開設女性特定商店來瞄準女性緊身衣市場。
編輯翻譯：ACOTEX服裝布料知識網
》打造屬於您的運動服飾 | ACOTEX運動成衣廠
》VIRTUS Rocky Long Sleeve Shirt 男子長袖戰術緊身衣
》市售機能緊身褲，四成不符合服飾標示基準
》壓縮衣、緊身衣與塑身衣 | Compression Garments
》復仇者盔甲下的祕密，Under Armour 特製高科技機能緊身衣
Compression Wear and Shapewear Market is Expected to Touch a Value of $5,576 Million by 2022
Compression Wear and Shapewear Market Report, published by Allied Market Research, forecasts that the global market is expected to garner $5,576 million by 2022. Asia-Pacific would witness the highest growth, owing to rise in government investments for promotion of sports and changing lifestyle of consumers.
Growth of the market is driven by rise in disposable income of consumers, advancements in the fabric technology & garment designs, rise in popularity of compression wear among the geriatric population, change in lifestyles of people, and increase in demand for compression wear arising from fitness industry. However, health issues such as blood clots, breathing problem, and acid reflux caused from tightly worn compression and shapewear, restrains the market growth. Product development and innovative marketing & promotion strategies are anticipated to provide lucrative business opportunities for the players in the future.
The compression wear segment dominated the overall market in 2015, accounting for over 70% of the market revenue, due to the widespread usage of various types of compression wear by professional athletes, and lifestyle users practicing recreational exercises. Growth of this segment is also due to the vast health benefits offered by these garments, such as improved performance, body temperature maintenance, reduced muscle fatigue, and injury prevention. A significant rise in number of lifestyle users in developing regions and rising trend of using compression wear as an athleisure wear, would contribute to the demand of compression wear in upcoming years.
Among various distribution channels, specialty retail stores segment held the highest revenue share of 62% in 2015, and is expected to maintain its dominance throughout the analysis period. Specialty retail stores constitute company owned outlets, which have extensive penetration in various geographies and sell wide product lines of compression wear and shapewear. However, online sales channels are expected to witness a high CAGR of 9%, owing to wide product availability on ecommerce websites and rising internet penetration in regions of Asia-Pacific and LAMEA.
Application wise, performance & recovery segment accounted for the maximum revenue share in 2015. This segment is also expected to register a higher CAGR of 6% during the forecast period, owing to extensive usage of compression wear to prevent injuries, improve blood circulation, and speed up recovery.
The report includes country wise analysis of all four regions. Countries analyzed under North America include United States, Canada and Mexico. Under Europe, market size and forecast has been provided for UK, Germany, France Italy, and Rest of Europe. Countries covered in the Asia-Pacific region include Japan, Australia, China, India, and Rest of Asia-Pacific. LAMEA includes Brazil, South Africa, and Rest of Latin America.
US accounted for the largest market share of around 87% in North American market. The style trends of shapewear are continuously changing in the US, with women being more inclined towards fashionable and stylish shapewears. Companies such as Ann Chery, have launched metallic corsets in order to address the changing demand of customers. Various other popular shapewear include waist cinchers, briefs, girdles, and corsets, manufactured by companies such as Spanx, Leonisa, Ann Chery and others. Compression wear have gained extreme popularity among athletes and gym goers in US. The country is witnessing popularity of compression wear such as bottoms and shirts. Athleisure trend of wearing compression shirts and tights for casual & body shaping purpose has risen among Americans.
The world compression wear and shapewear market is dominated by male users owing to higher adoption of compression wear among men. Moreover, majority of the men also prefer to wear compression garments during workout, further fueling the demand from the male consumer segment. The female consumer segment is expected to grow at a faster growth rate over the forecast period. Growing female interest in fitness and comfortable clothing, and rise in participation of women in sports activities are expected to supplement the growth of the female segment. Furthermore, companies such as Nike, UnderArmor and others have also started to target women segment by launching new product lines and by opening women specific stores.
Major Players: Nike Inc., Spanx Inc., Adidas AG, Triumph International Corporation, Leonisa SA, Wacoal America Inc., Ann Chery, 2XU Pty Ltd., Under Armour Inc., and Skins International Trading AG.
Original Article: Hitech New Daily
