2017年6月29日

亞馬遜強攻時尚:免費試穿7天 | Amazon Will Let Customers Try On Clothes Before Buying

亞馬遜強攻時尚:免費試穿7天 | Amazon Will Let Customers Try On Clothes Before Buying

亞馬遜強攻時尚:免費試穿7天

亞馬遜搶攻時尚業再下一城!它在周二針對會員推出免費試穿服務,企圖透過此舉在百貨零售業者主導的時尚市場攻城掠地。然而這項做法,也讓不敵網購業者競爭而陷入苦撐的美國零售業者再遭重擊!

目前正積極進軍時尚市場的亞馬遜,周二宣布將對Prime會員推出一項新服務Prime Wardrobe。它讓會員可在網站上挑選3件或更多符合條件的衣服在家試穿7天,之後可把不要的產品免費寄回。

這些可試穿的服飾與配件共超過百萬件,其中不乏有凱文克萊與Hugo Boss等在百貨公司才看到的知名品牌。

顧客在試穿期間並無需為商品付費,若試穿後決定購買,最多還可享有8折優惠。

AlixPartners顧問公司零售業部門負責人賓斯(Joel Bines)指稱「這項服務對傳統零售廠商是當頭棒喝,因為試衣間向來是實體商家與網購業者的最大區隔」。

美國百貨業者例如梅西等,先前為拓展客源也提供網購服務,但它與亞馬遜的最大差異,在於雖願意提供顧客相當慷慨的產品退回政策,但顧客在決定購買前並無法試穿,這也多少阻礙憂心尺寸不合的顧客在網路購買的意願。

至於部分線上新創業者像是Stitch Fix雖然推出試穿服務,不過門檻也相對拉高,像是顧客必須支付試穿費用20美元,而且試穿時間只有3天。

亞馬遜這次大手筆推出免費試穿服務,也凸顯它對拓展時尚市場的強烈企圖心。專家指出,對網路零售業者而言,服飾向來是個難度高與成本大的領域,某些產品的退貨率可達4成。

賓斯指出,雖然亞馬遜在其他領域獲得成功,但服飾行業卻仍是它必須克服的一大挑戰,主要是相對傳統零售業者依賴直覺為消費者挑選商品,亞馬遜什麼都有的選擇,卻使部分顧客無所適從,在服飾業反成不利因素。

新聞來源:工商時報
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Amazon Will Let Customers Try On Clothes Before Buying

For many people, buying clothing online is not worth the hassle of getting a pair of pants or a shirt that does not fit. Many retailers have sought to eliminate that risk by offering free returns on clothing, but now Amazon is going even further.

On Tuesday morning, the company revealed a new program called Prime Wardrobe that allows people to order clothing — from three to 15 items at a time — without actually buying it. Amazon will charge them only for the items they keep. Customers can return the items they don’t want in a resealable box with the preprinted shipping label that the order came in.

The service will be an option only for members of Amazon Prime, the company’s membership service, which, for $99 a year, gives customers fast shipping at no extra charge, a streaming video service and other benefits. The company did not say when Prime Wardrobe would be available.

It is hard to predict what impact this will have on the company’s clothing sales, but it follows a pattern at Amazon of eliminating so-called friction points to online shopping that have made it surprisingly successful in the apparel category.

By the end of this year, analysts expect that Amazon will become the largest apparel retailer in the United States, at a time when many traditional brick-and-mortar retailers are closing stores or filing for bankruptcy.

And retailers received a new reason to worry about Amazon’s ambitions in recent days after the company announced it had agreed to acquire Whole Foods, the high-end grocery chain, for $13.4 billion.

Amazon isn’t the first online company to offer a try-before-you-buy program. The eyewear retailer Warby Parker has long let customers try on up to five pairs of glasses at home for as long as five days, with no obligation to buy any of them.

Another online clothing retailer, Stitch Fix, offers a similar home try-on service. To use it, customers must pay a nonrefundable $20 “styling fee” through which they receive personalized clothing recommendations. The fee can be applied as a credit toward any items the customer buys.

Prime Wardrobe will let customers try on more than a million items of clothing, accessories and shoes from brands including Calvin Klein, Levi’s, Adidas, Hugo Boss and Lacoste without buying them. Customers will then have seven days to return the items they don’t want.

Earlier this year, JackThreads, an apparel start-up that also allowed people to try on clothing at home, shut down.

Previously, Amazon has tried to make its customers more comfortable with shopping for clothing online by offering free shipping on returns of most apparel. This allowed customers to buy clothing and receive refunds for any items they returned.

Free shipping on returns can easily erode the profits of an online retailer if customers use the option often, but Amazon can ease the sting somewhat because it also collects fees from its Prime members.

With Prime Wardrobe, Amazon will actually discourage clothing returns in a subtle way. The retailer will cut 10 percent off the purchase price of an order for anyone who keeps three to four items, and 20 percent off for anyone who keeps five or more items.

Original Article: The New York Times

2017年6月28日

Directa Plus以石墨烯強化壓力運動衣 | Directa Plus and Deewear launch a graphene-enhanced sportswear line

Directa Plus以石墨烯強化壓力運動衣

Directa Plus以石墨烯強化壓力運動衣

石墨烯產品供應商Directa Plus和義大利運動成衣公司Deewear合作開發了第一以款石墨烯強化壓縮緊身運動服。

利用 Directa Plus’s Graphene Plus(G+),D-ONE包括短袖T恤和緊身褲,可運用在“基本”和“先進”版本,專門針對男女形式的不同要求而量身定制。

智慧布料作為身體和外部環境之間的過濾器,確保穿戴者理想的溫度。使用G +,在溫暖的氣候中,身體產生的熱能可以分散,在寒冷的氣候中也能保持均勻分佈。

據說,採用石墨烯(一種由石墨衍生出的創新奈米技術原料)的成衣,明顯提高了運動員、專業人士和運動愛好者的表現。

D-ONE由三個高性能技術層組成:Directa Plus’ Graphene Plus(G+)塗覆的內層、智慧壓縮布的外層及“先進”的中間層,提供肌肉關節和姿勢支撐。

與皮膚直接接觸的布料內側印有G +,其D-ONE提供具有調節體溫的蓄熱特性,並提供抗異味和抑菌特徵並防止紫外線。無需使用任何化學物質即可實現,因為石墨烯Plus是天然、無化學物質和無毒無害。

同時,D-ONE的主層是智慧壓縮布中的外部超輕層,其特徵在於尼龍和彈性纖維的“創新網”結合,形成了開放性的蜂窩結構。Directa Plus表示,這樣可以實現橫切和無縫生產外層,提供額外的舒適感、第二層皮膚和透氣性、清新和衛生。

在先進版的成衣裡,還有一項附加層是基於對生物力學的深入分析設計,以提供局部支撐和壓縮以強化循環和姿勢的支撐度。

根據公司表示,這些布層組合提供了姿勢管理和體溫調節的獨特能力,而不犧牲舒適的風格。

Deewear創辦人兼執行長Paolo Bucciol表示:“跑步及運動是美好的,但會強調關節對於骨骼結構的壓力非常大”。“我們詢問幾個生物力學專家,從G+石墨烯開始,將高運動性能與肌肉和關節保護相結合,使用高性能創新材料,這是D-ONE的起源:第一個姿勢壓力運動衣Graphene Plus是義大利100%製造,可以在Today online購買“。

同時,Directa Plus執行長Giulio Cesareo表示,該公司期待與Deewear合作,共同開發更多的運動衣。

今(2017)年稍早,Directa Plus獲得了歐洲區域發展基金撥款,資助了40萬歐元(約合1.06億美元)的研究計畫,以探索智慧布料技術創新。

新聞來源:台灣紡拓會
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Directa Plus and Deewear launch a graphene-enhanced sportswear line

Directa Plus, a producer and supplier of graphene-based products, has announced that Deewear, an Italy-based company focused on providing sportswear that combine design, technology and wearability, has launched D-ONE, a new generation of sportswear that combines the properties of Directa Plus’ Graphene Plus (G+) with the benefits of postural compress fabric, while offering superior comfort.

D-ONE consists of three high-performance technical layers: an inner layer coated in G+, an external layer of smart compress fabric and, in the advanced range, a middle layer that provides muscle articulation and postural support.

The new collection includes short sleeve t-shirts and leggings, which are available in ‘Basic’ and ‘Advanced’ versions, in different sizes and as a male or female fit. The internal side of the fabric, which is in direct contact with the skin, is printed with G+, which provides D-ONE with thermal properties to regulate body temperature as well as offering anti-odor and bacteriostatic features and protection against ultraviolet rays. It achieves this without the use of any chemicals as Graphene Plus is natural, chemical-free and certified as non-toxic.

The primary layer of D-ONE is the external ultra-light layer in smart compress fabric that has excellent aesthetic and technical features thanks to its innovative mesh of Nylon and Elastane combined to create a special open honeycomb structure. This allows for die cut and seamless production of external layer, providing extra comfort and a second-skin effect, breathability, freshness and hygiene.

In the advanced versions of the garments, there is an additional layer that has been designed based on deep analysis of biomechanics to provide localized support and compressions to enhance circulation and postural support.

Deewear launched an Indiegogo project to crowdfund this new graphene-enhanced sportswear line. The first shipments are expected around November 2017.

Source: Directa Plus