H&M的新單寧產品實現了回收再利用閉環循環 | H&M launches new collection of recycled cotton denim

H&M的新單寧產品實現了回收再利用閉環循環

H&M在其成衣系列使用20%取自舊衣回收的回收棉花。

瑞典時尚服飾零售商Hennes & Mauritz（H&M）準備推出使用回收棉花製成的丹寧系列，作為其打造紡織品回收再利用閉環循環系統使命的一部分。

今（2015）年9月H&M將在全球及線上推出16種男性、女性及兒童款式。這些商品是由H&M集團舊衣回收計畫回收而來的棉花所製成。

H&M執行長Karl-Johan Persson說：「紡織品閉環循環系統能回收被淘汰的成衣並製成新衣，不但可以減少紡織廢料，也能大大降低對原始資源的需求及時尚產業對我們星球造成的衝擊」。

新商品使用了回收棉花及有機棉花，包含三種女性牛仔褲款式，即skinny到仿舊款的女朋友牛仔褲、單寧夾克、喇叭工作服及單寧連身褲。

男裝方面則有拉鍊式單寧夾克、兩種仿舊修身褲，以及丹寧布覆蓋的jogger褲。兒童服裝包含了有動物耳朵的拉鍊式連帽衣、膝蓋處有亮片的直筒褲、街頭風格的連帽襯衫，以及仿舊牛仔褲。

閉環循環系統技術及回收議題越來越受關注，特別是H&M新系列商品使用了20%回收自舊衣的棉花所製成。H&M投資了上述技術，以提升市占率到300%。

去（2014）年4月，H&M永續發展負責人Helena Helmersson針對公司的閉環循環系統使命表示：「我們與客戶一同努力延長成衣的生命。長遠來看，我們希望找到結束紡織纖維循環的方式。目前我們已經成功在一些單寧成衣上做到，但我們想要擴大使用範圍」。

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【新聞來源：台灣紡拓會】

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H&M launches new collection of recycled cotton denim

Swedish fast-fashion retailer H&M, which has a store at Providence Place, has rolled out a 16-piece denim collection that recycles the items collected via its in-store garment-collection program, the company announced.

The collection, which uses 20-percent recycled cotton, includes six pieces for women (three jean styles, a flare-leg denim overall, denim jumpsuit and a denim jacket), five for men (including two jean styles, a zipup denim jacket and a sweat pant silhouette in coated denim) and a handful of children’s items, including a totally adorable zip-front hoodie with animal ears. The men’s and women’s collections range in price from $39.99 to $59.99 and the kids’ pieces range from $17.99 to $29.99.

The Denim Re-Born collection brings the company closer to its stated goal of “closing the loop” in the apparel manufacturing process by turning old fabric from recycled garments into new textiles and diverting them from the landfill in the process. It’s also the next logical step for the company, which started an in-store garment collection program back in 2013.

As that program currently stands, customers who donate a bag of clothing at any H&M store nationwide will receive a voucher worth 15 percent off their next purchase. A local charity in each country (in the United States it’s Global Green USA) receives a donation that works out to roughly a penny per pound and I:CO (the same company that recently partnered with Levi Strauss & Co. on an in-store recycling program) receives the clothes, which then go through a triage process that sees some moving on to a new life as-is (in second-hand stores for example), some being turned into cleaning cloths or insulation material and some being recycled into yarn that can then be used to make new garments.

According to H&M's announcement, the company has collected more than 14,000 tons of garments globally to date.

The Denim Re-Born collection is scheduled to launch in brick-and-mortar stores and online this month.

Original Article: ProvidenceJournal