萊卡塑美布料將於秋季推出 | Invista focuses on Lycra Beauty brand shaping denim in NY

萊卡塑美布料將於秋季推出

美國纖維生產商英威達公司表示，今年秋天將推出第一個使用萊卡塑美(LYCRA® BEAUTY)品牌的牛仔布料，而最近也展示了男友風牛仔褲和新功能布料的選擇。

於2015年7月展出的紐約Kingpins牛仔布料展會，英威達展出了來自世界各地最新的萊卡塑美(LYCRA® BEAUTY)品牌塑形的布料，也展現了Coolmax與Thermolite最新功能的布料，包括利用Lycra lastingFIT技術，為男友風牛仔褲提供新的選擇。

根據英威達全球單寧布事業總裁Jean Hegedus指出，對萊卡塑美品牌牛仔布料一直是很強勁。"今天我們有超過200個萊卡塑美品牌的認證牛仔布料，和在今年秋天首批將在零售通路上市成衣。藉由採購符合萊卡塑美質量標準的布料，品牌和零售商有開發成衣的工具提供舒適的塑形，造成消費者高滿意程度。"

在英威達攤位內，最新的Coolmax和Thermolite布料成為功能性牛仔布日益成長的品項，使其全球布料系列展出更圓滿。Jean Hegedus總裁補充說明："今天的消費者正在尋找成衣和可有部份功能的布料能提供某種形式的附加價值，無論是塑形牛仔像萊卡塑美布料、吸濕排汗布附加涼爽及乾燥的舒適性的Coolmax布，或有助於保持溫暖的Thermolite布料等功能。"

今(2015)年初英威達透過調查顯示，超過80%的女性在美國、英國、法國、德國和義大利有興趣購買牛仔服飾，是希望牛仔布料本身可以達到塑形或加強身體塑形的效果，而不是透過內衣。

為了幫助滿足這些需求，英威達採用科學的過程和人體掃描技術來確定織物能提供舒適的塑形能力。經過數月的測試，纖維生產商開發的布料質量標準。利用該織物製成的服飾是通過這些標準，才有資格吊掛萊卡塑美的圖案或吊牌。

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【新聞來源：台灣紡拓會】

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Invista focuses on Lycra Beauty brand shaping denim in NY

American fibre producer Invista, co-sponsor of the Kingpins denim show in New York City, will be showcasing the latest Lycra Beauty branded shaping fabrics from around the world at Kingpins on July 21 and 22, it said in a press statement.

In addition, the company will feature the latest performance offerings with Coolmax and Thermolit fabrics, as well as new options for the boyfriend jean using lasting Fit technology by Lycra brand.
Invista is one of the world’s largest integrated producers of polymers and fibers.

Response to the Lycra Beauty branded platform has been excellent according to Jean Hegedus, Invista’s global business director for denim. “Today we have over 200 certified Lycra Beauty branded denim fabrics and the first garments will appear at retail later this fall,” he said. “By sourcing fabrics that meet Lycra Beauty quality standards, brands and retailers have the tools to develop garments that provide comfortable shaping, resulting in a high degree of consumer satisfaction.”

In addition to Lycra Beauty branded fabrics, Invista will also showcase new fabric options for boyfriend jeans. Made with lasting Fit technology by Lycra brand, these fabrics incorporate Lycra T400 fibre for comfort stretch and long lasting shape retention, the statement said.

“By using fabrics with corespun Lycra T400 fibre, brands and retailers can achieve authentic denim aesthetics, along with the freedom of movement their consumers desire,” said Rita Ratskoff, Invista’s North America marketing manager. “Women – and increasingly men -- have become accustomed to the comfort and performance that fabrics with Lycra brand technologies provide. Now they don’t have to sacrifice that comfort and can still get the look of traditional denim.”

Rounding out the global fabric collection at the Invista stand are the latest Coolmax and Thermolite fabrics for the growing category of performance denim. “Today’s consumers are looking for garments and fabrics that “do” something -- offer some kind of added value, whether it be shaping denim like Lycra Beauty fabrics, or Coolmax fabric with cool, dry comfort, or Thermolite fabric that helps keep you warm,” Hegedus said. “As a leading provider of solutions to the textile and apparel industries, Invista can offer its customers the tools to provide this value.” (SH)

Original Article: Fibre2Fashion