HTC延後Under Armour「穿戴手環Grip」上市計畫 | HTC delays Under Armour-branded wearable after testing and user feedback

HTC延後Under Armour「穿戴手環Grip」上市計畫

大型科技公司在穿戴手環上，投入了許多資源，不過 HTC (2498-TW) 在其穿戴性裝置上，顯得有些膽怯。

3 月時，HTC 宣布與運動品牌 Under Armour 合作，將推出穿戴手環 HTC Grip。HTC 在巴塞隆納的 MWC 上，給出了發表日期，大約在春季。

然而現在 HTC 卻向新聞部落格《Mashable》表示，出貨將延遲，且將經由「一連串穿戴測試，及用戶回饋」後再做修改。

藉由與UnderArmour的合作，我們不斷改善我們的視界，以及對於健康及健身的切入點，我們的目標是提供業界最佳的產品給我們的顧客及合作夥伴。經過一連串的穿戴測試以及用戶回饋後，我們決定將Grip發表延後，與整個健身產品線一同推出。這將是由 UA RECORD 推出、藝術品般的笧品。我們對於新的產品線相當興奮，隨著發行日期接近，也會公布更多細節。

雖然目前不能確定的，就是用戶回饋是否為正面。不過 HTC 應該是想確保產品能成功。如果產品真的夠好，應該不用推延，在原先預期的時間點推出。

這是明智之舉，畢竟市場上現在充滿了許多穿戴裝置，但沒有一個有忠誠粉絲及良好的市占。

HTC Grip 預定的售價為 199 美元，是公司 Re 產品線的一部分。

除了改善風格外，HTC 也應該考率結合健康平台如 Google Fit 與 Apple Health。不過截至目前為止，HTC 仍未透露與 Under Armour 合作的產品的細節。

【相關文章】
》HTC宣布跨界與運動品牌UNDER ARMOUR合作 | HTC joins forces with Under Armour for high-tech fitness
》Under Armour 進入電子運動時代 | Under Armour Turns Ambitions to Electronic Apparel, Monitoring Apps
》Under Armour超越Adidas成為第二大運動品牌 | Under Armour surpasses Adidas to become No. 2 sports brand

---

HTC delays Under Armour-branded wearable after testing and user feedback

As big tech companies invest more resources into developing wristband wearables, HTC is getting cold feet with its own wearable plans.

In March, the company teamed up with Under Armour to built the HTC Grip. The manufacturer showed it off at Mobile World Congress in Barcelona and gave it a spring launch date.

But now, HTC confirmed to Mashable that it's pulling back on shipping the product and will rework it after "extensive wear testing and user feedback."

Through our partnership with Under Armour, we have continued to refine our vision and approach to the health and fitness category. Our goal is to offer best-in-class products for our customers and partners. After extensive wear testing and user feedback, we have decided to align GRIP with the entire product portfolio for health and fitness launching later this year. This will be a state-of-the-art comprehensive portfolio of products for this category powered by UA RECORD. We are excited to launch this new comprehensive product suite and will share further details as we get closer to launch.

Although it's unclear whether or not the user feedback was positive, we can assume the company wants to make sure the Grip is a success — and if it was good as is, the launch wouldn't have been delayed.

The news, first reported by The Verge, could be a wise move for the company. There are countless wristband wearables on the market but only a few (including Fitbit and Jawbone) with a loyal following and strong market share. There are countless wristband wearables on the market but only a few (including Fitbit and Jawbone) with a loyal following and strong market share.

HTC's Grip, scheduled to cost $199 and a part of the brand's Re line, is a fitness tracker aimed at runners but with a healthy sprinkling of smartwatch capabilities (including GPS), too. It would mark the company's first attempt at the saturated space, but looked strikingly similar to the Nike+ Fuelband (in size, style and design, with a low-resolution display), a piece of hardware that is no longer for sale. Wearables are becoming increasingly sleeker, slimmer and more fashionable — characteristics that didn't exactly sum up the aesthetic of the Grip.

In addition to improving on style, HTC should consider integrating the device with health platforms such as Google Fit or Apple Health — hubs that pull in data from various wearables and apps to allow users to see a bigger picture of their overall health and fitness logging.

But as of now, the company didn't provide any additional details about how the Grip will be worked into a new lineup of Under Armour products in the future, or what those products will look like.

Original Ariticle: Mashable