C&A成衣榮獲「一致精準尺碼」標籤 | C&A Recognized For Outstanding "Fit" Consistency On Its Collections

C&A成衣榮獲「一致精準尺碼」標籤

零售商C&A致力改進成衣一致且精準合身的尺碼，其最新的女裝及牛仔裝因而榮獲特殊認證標籤。

這些標籤反映C&A經過10個月的全面修訂產品開發及策略配合的實務，在此期間，C&A修訂了流程和工具，符合當前的“最佳實踐範例”。

AlvaInside驗證（AlvaInside Certification），被認為是全球第一個也是唯一致力於成衣合身一致性的專業資格驗證，Alvanon專家授予C&A採購公司認證，建議、支持及審核C&A在成衣開發過程中致力於尺碼合身所做的努力。

AlvaInside標誌及“經Alvanon驗證一致精準合身”的訊息標籤將出現在C&A公司2015年秋冬的某些特定成衣中。

PD&D C&A採購女裝負責人Helen Walczak解釋：「在過去的一年中，我們已經配合我們的主要時裝、牛仔裝及內衣等產品，努力解決一致精準合身的挑戰」。

Alvanon公司總裁及C&A AlvaInside首席審核顧問Ed Gribbin補充：「C&A能在如此短的時間獲得驗證的確相當優秀」。

「C&A已經體認到，調整產品開發流程、在各個層面實施最佳做法和執行一致精準合身，是為了提高客戶滿意度及品牌忠誠度，進而推動銷售、成長及獲利能力」。

今（2015）年初，C&A採購公司技術服務部門主管Jackie Lewis談及零售商的工作，提供各個主要類別一致的合身性，例如內衣、褲子及牛仔裝作為先導，以建立市場占有率、銷售額、品牌的忠誠度及多管道推廣。

C&A歐洲是歐洲領先的流行成衣零售企業之一，在21個歐洲國家擁有超過1,575家店。C&A也分布在巴西、墨西哥和中國大陸等地。

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【新聞來源：台灣紡拓會】

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C&A Recognized For Outstanding "Fit" Consistency On Its Collections

NEW YORK — JUNE 30, 2015 — Alvanon, a leading global apparel business expert, has announced that C&A Buying GmbH & Co. has been awarded the highly respected AlvaInside Certification, the world’s first and only professional accreditation dedicated to apparel fit consistency. The AlvaInside Certification is awarded to C&A for its efforts to establish a more consistent fit for products across its size range.  As a result of the certification C&A is now using the AlvaInside logo and “Consistently Accurate Fit Certified by Alvanon” on specified garment labels in its newly launched Autumn/Winter 2015 ladieswear and denim ranges.

Developed by Alvanon’s strategic team of apparel consultants, AlvaInside is awarded to client companies who can demonstrate consistency in the execution and implementation of fit across the apparel development process.  Alvanon advised, supported and audited C&A’s product development and strategic fit practices over a ten month period during which the retailer revised its processes and tools in line with current best practice.

As Helen Walczak, head of ladieswear PD&D C&A Buying GmbH & Co. explained: “We are very pleased to have been awarded the AlvaInside fit certification. Over the past year we have tackled head-on the challenge of delivering consistent fit across our key fashion, denim and lingerie ranges.” Jackie Lewis, unit leader of technical services, C&A Buying GmbH added: “With Alvanon’s support we have worked tirelessly to understand our customer demographic and apply best practice and consistency to our product development practices and processes. Alvanon’s expertise and evaluation has been invaluable.”

Ed Gribbin, president, Alvanon Inc., and lead consultant on the C&A AlvaInside audit said: “What C&A has achieved in such a short space of time is outstanding. It has recognized that aligning product development processes, implementing best practice at every level and executing accurate, consistent fit is the way to increase customer satisfaction and brand loyalty thereby driving sales, growth and profitability.“ He concluded: “It is immensely difficult to achieve an AlvaInside certification and C&A is a very worthy recipient.”
Posted June 30, 2015

Source: Alvanon