HTC宣布跨界與運動品牌UNDER ARMOUR合作 | HTC joins forces with Under Armour for high-tech fitness

HTC跨界結合UNDER ARMOUR準備打入運動市場

HTC宣布跨界與運動品牌UNDER ARMOUR合作

HTC 與全球頂尖功能性運動品牌 Under Armour 今天(1/7)宣佈展開策略合作，未來 HTC 將設計一系列產品，與 Under Armour 所推出於全球運動科技社群平台 UA Record 應用程式與網站緊密連結，搶攻更廣大的運動市場。

近年來智慧型行動裝置的發展，造成了現今更廣大的物聯網科技，如今智慧行動裝置確實的改變人類生活，行動裝置不再只是單純的講電話或數位媒體提供載具，也因此許多國際品牌紛紛選擇與運動品牌、車商、音樂品牌、時尚品牌跨界合作，開創另外一個廣大的市場。
如今宏達電突破以往僅與時尚、音樂領域結合，如今宣布，將與 Under Armour 以及 UA Record 進行策略合作，並指出Under Armour 的設計師、運動科學家、運動員與 HTC Connected Products 團隊將保持密切互動，以滿足世界各地高度自我要求的運動員需求為目標，開發相關產品。
在新聞聲明當中，HTC 執行長周永明進一步表示：「目前沒有一間公司能夠提供如此全面的協助，我認為我們有絕佳的機會切入並加快重整市場發展的腳步。整個團隊對這個嶄新的策略合作感到非常興奮，無論是參加馬拉松自主訓練的人，或是有訓練師指導的職業運動員，我們一致希望HTC的產品能夠滿足每位消費者的需求」。
HTC 表示，首款結合運動科技社群平台的 UA Record 產品，包括擁有 3100 萬會員的 MapMyRun 與 MapMyRide 路跑、單車運動相關的 MapMyFitness 應用程式，都將於日後做進一步宣布。

原文出處: ETtoday新聞

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HTC joins forces with Under Armour for high-tech fitness

Smartphone maker HTC announced Tuesday it is partnering up with athletic equipment company Under Armour to bring cutting-edge technology to athletes. The mobile company will design a series of products to work in conjunction with Under Armour's fitness apps and website.

"Mobile innovation has completely changed people's lives in recent years, making us more connected to our world than ever before," HTC CEO Peter Chou said in a statement. "Now we want to help people be better connected with themselves."

Over the past couple of years, fitness apps, gadgets and trackers have skyrocketed in popularity. In 2014, health apps grew at a rate 87 percent faster than the rest of the app industry, according to a study by app analytics company Flurry. This boom in tech and fitness comes with several top companies launching or planning apps and accessories, such as Apple's iOS 8 HealthKit software, Google's health service platform Google Fit and Samsung's health-focused fitness band Gear Fit.

Under Armour has increasingly brought its athletic angle to the tech world. In 2013, the company released the Armour39 fitness tracker, designed for hardcore fitness fanatics. A few months later, the company acquired health app-maker MapMyFitness for $150 million.

As far as the partnership between HTC and Under Armour, it's unclear what the final products will look like and how they will work. The companies only say they have been collaborating to create HTC devices with UA Record, which is Under Armour's newest health and fitness app, which includes a suite of features like MapMyRun and MapMyRide. These devices will be released this year, according to an HTC spokesperson.

"We want our products to meet the needs of every individual," Chou said, "whether you're training for a personal best in your next half marathon, or you're a professional athlete honing your performance with a full training staff behind you."

Source: CNET